Emily

Hello!
I’m Emily, and I love education

Education and family marketing expert

Book a call with Emily

What do I do?

Hello! I'm Emily. I love education. I offer freelance marketing for education and family brands, as well as education consultancy. Book me, and you get a previous teacher and marketing expert, all rolled into one! Lucky you!

Why me? A few reasons. I've worked across the full range of education from EYFS to HE, with a PGCE and M.Ed from Cambridge. Nifty! I've also worked in marketing brand and agency side for eight years. Safe to say, I know what works, because boy have I been there!

You can usually find me working with my marvelous clients, on a hot girl stomp post school run, or chatting all things education/children's books on my Substack, instagram, and newsletter.

What I offer

Find what works for you

A teacher's insight

Education Consulting

Marketing audits

Strategy sessions for founders

Curriculum and content advice

Ad hoc consulting for schools, EdTechs and publishers

Book a session

Emerlilly Digital

Marketing support

Bespoke strategy and planning

Full marketing delivery retainers

Marketing clinic drop-ins

1-to-1 coaching

Head to my marketing site, Emerlilly Digital

Head to Emerlilly Digital

I'd love to help

Content & Speaking

Sponsored content/UGC from my account @emilyandthepages

Podcasts, guest blogs and speaking

Training and workshops

Let's talk

Social media marketing
Content marketing
PPC & Paid social
Influencer marketing
Email marketing
Brand design
Web design

People love working with me!

"
I've worked with Emily on several financial education resource development projects. She brings a wealth of classroom and curriculum knowledge to every project; she has a thoughtful and creative approach to each brief; excellent communication skills and the quality of the work has been excellent. Always a pleasure to work with - I would highly recommend.
"
Rob White
Services Manger
Young Enterprise
"
I highly recommend Emily for any brand or organisation looking to reach families and the education sector in a meaningful, strategic and creative way. Her lived experience as a teacher brings a real depth of knowledge to what resonates.
Emily supported us by reviewing our new entrepreneurship workbook and offering sharp, market-aware insights that strengthened the content and positioning. She understands how parents and teachers think, how children engage, and how brands can speak to both with clarity and credibility.
"
Kimberley Loudon
Founder
We Can Be
"
Emily and her partner, David, have been fantastic to work with. As a consumer brand aimed at parents of younger people children, Emily immediately got what we were trying to build - both strategically and emotionally. She understood our audience, our positioning, and how to translate my vague ideas into clear, thoughtful design.
The process was collaborative and practical, with smart, easy tweaks along the way that made a real difference. I’ve worked with Emily and David across pitch deck updates, brand foundations, and website reconfiguration, and I’d highly recommend them for all of the above!"
"
Ryan Foulkes
Founder
Ahoy Hoy
"
Emily is a thorough researcher and talented writer. She has created education resources and content for a couple of our clients, applying her knowledge of the education sector and specific subject knowledge to her work. She is a pleasure to work with, meeting deadlines (or smashing them!), communicating effectively and responding quickly to any feedback and amendment requests. I highly recommend Emily as a freelance Education copywriter and content creator; we'll certainly be enlisting her skills and expertise on more upcoming projects.
"
Faye Booth
Head of Content
The Education Company
"
Emily kindly offered us a social media audit. After looking at our social media she kindly provided some really helpful tips on how we can increase engagement. We also talked about the best platforms for our business and where our audience was most likely to hang out. Thank you Emily for your really helpful insight
"
Kirsty & Kate
K&K Legal Consulting
"
Emily has been working with the College for a number of months now, helping the marketing team by creating content in the format of images, videos and articles for us. Emily has been a huge asset and is great to work with, picking up new tasks easily, responding promptly and always meeting deadlines. Happy to recommend Emily!
"
Hannan Almasyabi
The College of Legal Practice
"
I worked with Emily on a recent freelancer project for our company. Emily is, without a doubt, one of the best writers I have had the chance to work with. She has a clear and concise writing style, an excellent eye for detail and never missed a deadline. I would thoroughly recommend Emily to anyone and hope that we have the opportunity to collaborate again.
"
Ben Maples
University Compare
"
Emily is a joy to work with. Enthusiastic, positive and a great copywriter.
"
Catherine Lane
Co-Founder/Head of PR and Content
The Influence Crowd
"
Emily has been fantastic at supporting our cause and relaying our Mindful Birth message on our social media platforms. She has a brilliant way with words and making sure the content is aligned with the company goals and strategy. I really would recommend Emily to anyone in need of copyrighting or social media content creation and management!
"
Emiliana Hall
Founder of The Mindful Birth Group
"
The Essential Guide team are delighted to have worked with Emily. Emily’s listened to our ideas, shared our vision, and has produced high quality informative content which we’re confident our readers will engage with.
Emily’s been a pleasure to work with and communicated with us every step of the way!
"
Antonia Price
The Essential Guide to Schools and Colleges
"
Emily wrote blog articles for my business, Eeny Meeny, an online Kids Concept Store, for about a year, and I can only highly recommend her.
Besides the very easy interactions, proactivity, and responsiveness, Emily’s perspective on childhood, learning through play, and early years education & parenting brings a fresh and different angle that deserves the spotlight. Emily's writing style is engaging, warm, relatable, and easy to read. I always appreciated how she approached concepts, offering simple ideas and activities for parents and caregivers to support their children's growth and development, while encouraging family time, bonding, and connection.
"
Clothilde Gasser
Founder of Eeeny Meeny
"
Emily recently helped us with curriculum research and content planning for a literacy project. She executed the brief brilliantly, demonstrating her excellent domain knowledge and communication styles. Friendly and reliable, I highly recommend her for your next copywriting project or educational research needs.
"
Shawkat Ali
Thames Catalyst
"
At Co.lab we spent a long time searching for a copywriter. We were looking for a lot, but the main factors were someone who could balance direct education experience with a flair for the written word. We're pleased to say Emily hits all the criteria. She pulls on her extensive experience across education sectors, from teaching to writing for Ed-tech companies, and manages to pull our flamboyant ideas into concise copy. She has helped us to refine our company tone of voice, and to apply this to our website. We're so happy with the result. We've also been very impressed with her fast turnaround, confidence and transparency.

Emily is an enthusiastic and talented writer, and it has been an absolute joy to work with her.
"
Emma Trinder
Co.Lab Education
"
Emily has been fantastic at supporting our business and providing educational, informative content that’s easily digestible and written to appeal and relate to the everyday parent. She’s reliable to work with, always turns up to meetings full of fun ideas, and I would highly recommend her to anyone looking for assistance in their digital marketing needs.
"
Mary Rayner
Marketing Manager
Stamptastic Ltd